Milking the ‘metaverse’ – Liverpool’s need to compete financially leads to risky move in cyberspace with NFTs
The dream of clubs like Liverpool is to monetize their global fanbase. They have never worked out a way that fully exploits the numbers of people across the world who declare they are supporters of the club. NFTs (non-fungible tokens) are the latest attempt to squeeze cash out of these fans.
Source: Sport Soccer-.Independent
